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DARE THE IMPOSSIBLE. UNTIL IT’S NOT.

If the path you choose seems too difficult.
Unimaginable.
Or impossible.
KEEP GOING.

Doing just the right thing in life will not fuel change.
So drive far beyond your comfort zone.
Go further than what’s expected.
Don’t push boundaries..…leave them behind.
Dare to do what others don’t.

When you disrupt convention with fiery passion,
When shattering the status quo becomes an obsession.
When you reach for the bravest, impossible things.
That’s when you outdo everyone else.
That’s how you create the extraordinary.
That’s how you and the world move beyond.

DARE THE IMPOSSIBLE. UNTIL IT’S NOT.

If the path you choose seems too difficult.
Unimaginable.
Or impossible.
KEEP GOING.

Doing just the right thing in life will not fuel change.
So drive far beyond your comfort zone.
Go further than what’s expected.
Don’t push boundaries..…leave them behind.
Dare to do what others don’t.

When you disrupt convention with fiery passion,
When shattering the status quo becomes an obsession.
When you reach for the bravest, impossible things.
That’s when you outdo everyone else.
That’s how you create the extraordinary.
That’s how you and the world move beyond.

DARE THE IMPOSSIBLE.

UNTIL IT’S NOT.

If the path you choose seems too difficult.
Unimaginable.
Or impossible.
KEEP GOING.

Doing just the right thing in life will not fuel change.
So drive far beyond your comfort zone.
Go further than what’s expected.
Don’t push boundaries..…leave them behind.
Dare to do what others don’t.

When you disrupt convention with fiery passion,
When shattering the status quo becomes an obsession.
When you reach for the bravest, impossible things.
That’s when you outdo everyone else.
That’s how you create the extraordinary.
That’s how you and the world move beyond.

TECHNOLOGY MOVES THE WORLD BEYOND THE HEART OF OUR PHILOSOPHY

DARE THE IMPOSSIBLE WITH SAFE MOBILITY

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Imagine a whole new driving experience, moving through life with greater confidence, excitement and connection to the world around you.

This is Nissan Intelligent Mobility, and it’s already a reality in Nissans you can drive today – in cars that park themselves, watch what’s happening around you, and step in to keep you out of trouble.

Now imagine a near future with cars that can actually learn from one another and EVs that recharge as they drive along, no strings attached. Nissan Intelligent Mobility is making all this, and more, part of a bold, bright tomorrow.

Nissan Intelligent Mobility

Dare to Outperform Performance

EXPLORE TERRA

Nissan Navara

EXPLORE NAVARA

Nissan GT-R

EXPLORE 370z

Nissan 370z

Dare to Start the Electric Revolution

NISSAN LEAF

Nissan Leaf

FORMULA E

Formula E

DISCOVER MORE OF THE IMPOSSIBLE

Brain-to-Vehicle Technology

Brain-to-Vehicle Technology

Directly connect the driver’s brain to the car.

Think your way to a better drive. With Brain-to-Vehicle technology, brain waves are utilized to create a stronger link between you and your car for more control, making driving more enjoyable for you.

Invisible-to-Visible Technology

Invisible-to-Visible Technology

Merging real and virtual worlds to make the invisible visible.

Invisible-to-Visible, or I2V, is Nissan’s vision for a vehicle that helps drivers by merging both real and virtual worlds, creating the ultimate connected-car experience. You'll feel more connected too – guidance can be given by avatars that appear inside the car, letting the driver interact in a friendly, human way.

Seamless Autonomous Mobility Technology

Seamless Autonomous Mobility Technology

Developed with NASA to realize a fully autonomous mobility.

Nissan "Seamless Autonomous Mobility (SAM)" system developed with NASA to realize a fully autonomous mobility. It partners in-vehicle artificial intelligence (AI) with remote human support to help driverless autonomous vehicles make decisions in unpredictable situations such as obstructions on the road. It also gathers information of all vehicles into the Cloud and build the knowledge of in-vehicle AI. This technology will enable millions of autonomous vehicles operate safely and smoothly on the road sooner with human support.

WHAT WOULD YOU LIKE TO DO?

I'D LIKE TO

EXPERIENCE THE EXTRAORDINARY

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DARE TO START THE ELECTRIC REVOLUTION

MORE GO, MORE GRIP, AND MORE RANGE CAN ONLY MEAN ONE THING - MORE FUN

Want to enjoy all the benfits of an EV without having to worry about charging the battery? e-POWER system amplifies the drive with instant torque and a quiet drive much like a zero-emission EV. This 100% electric motor drive system borrows from the EV technology perfected in the Nissan LEAF and adds a gasoline engine for electrical power generation.The Nissan e-POWER is both a groundbreaking and weather-taming marvel of modern technology.

NISSAN HERITAGE PAGE

DARE TO OUTPERFORM PERFORMANCE

Many believe that a supercar should only be driven on a perfect day, on a perfect stretch of road, and only by an expert driver. We have a different vision. That every day should be a supercar day. That you should be able to enjoy exhiliration with comfort and confidence, regardless of your skill level, on any road, regardless of conditions. A radical idea? Perhaps. But we like going our own way.

HEART OF LEGEND

This award-winning 3.8L V6 24-valve twin-turbocharged engine delivers 419 KW at 6800 rpm and 632 NM of torque, and is fitted with a turbocharger to optimise intake and exhaust of gas flow.

ONE EXPERT, ONE ENGINE

Every Nissan GT-R is personally hand-assembled in a dust and temperature controlled clean room by a single technician known as a Takumi. Only five master craftsmen in the world have this unique qualification, and each GT-R engine bears a plaque carrying its technician's name.

DYNAMIC BALANCE

For the road, the track, and nearly anything in between, the Nissan GT-R has a three-mode system, allowing on-the-fly adjustment of specific parameters for the transmission, suspension and VDC stability control. Supercar performance and flexibility -at the touch of a button.

DON’T JUST PUSH BOUNDARIES, LEAVE THEM BEHIND

Since 1933, Nissan has been creating the kinds of car that move people’s heart. In our pursuit of this ideal, we have always challenged the limits of what is possible by rejecting assumptions and turning conventional wisdom on its head. Our history has seen us take on an endless series of challenges.

NISSAN HERITAGE PAGE