Nissan to electrify one fourth of its sales volume in Asia and Oceania under midterm plan
HONG KONG - The new Nissan LEAF will go on sale in the Philippines by 2020, underscoring Nissan’s commitment to drive electrification in the region. The expanded availability of the world’s best-selling electric vehicle is an important part of Nissan’s goal to electrify one fourth of its sales volume under its midterm plan, Nissan M.O.V.E. to 2022. The acceleration plan also includes assembly and localization of electrification components in key Southeast Asian markets.
Nissan regional senior vice president and head of Asia & Oceania Yutaka Sanada said the company is working to make safe, smart and sustainable mobility available to as many people as possible: “Nissan is taking leadership to drive awareness and embracing of electrified mobility in Asia and Oceania. We are creating excitement by bringing the new Nissan LEAF to more markets in the region and introducing in Indonesia and the Philippines is a key step. This allows customers to get first-hand experience with the benefits of electric vehicles for themselves and for societies.”
The new Nissan LEAF is the icon of Nissan Intelligent Mobility, the company’s vision to moving people to a better world by changing how cars are powered, driven and integrated into society. With more than 400,000 units of Nissan LEAF sold since it went on sale in 2010, it is the world’s best-selling 100% electric vehicle. Within the region, Nissan has introduced the electric vehicle this year to Australia, New Zealand, Singapore, South Korea, Thailand, Hong Kong and Malaysia.
The introduction of the new Nissan LEAF, together with a series of e-POWER models, marks an important step in the electrification of mobility in Asia and Oceania. e-POWER is Nissan’s proprietary technology that gives customers the benefits of electric vehicles, but without the need to charge. Nissan Serena e-POWER will be the first e-POWER model to be launched in the region, starting with Singapore this year.
Sanada said: “e-POWER, we believe, is the most pragmatic step towards electrification. In addition to introducing electrified mobility, Nissan is working on making them more accessible through electrification components assembly and localization in key Southeast Asian markets.”
The announcements were made at Nissan Futures in Hong Kong, a gathering in Hong Kong of industry leaders, government officials and media from across Asia and Oceania. The three-day event is bringing together influential speakers to discuss how to create a sustainable future through vehicle electrification, and how to make advanced driving technologies more accessible, under the theme "Transform the way we live and drive".
About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the fastest growing automotive companies in the Philippines, closing Fiscal Year 2017 with a 38% growth versus the previous Fiscal Year.
NPI is committed to delivering Innovation that Excites to the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on our products and services, visit our website at nissan.ph.