Nissan introduced Guidicelli as brand ambassador at its annual Dealer of the Year Awards on November 6, an annual event recognizing individual and dealership achievements that contributed to Nissan's growth in the previous year. Guidicelli gave a special performance during the awards show, which was held on virtual platforms for the first time in the event's history.
Guidicelli's spirit of defying conventions and challenging boundaries bind him and the Nissan brand together. Like Nissan's proven heritage of game-changing innovations and pioneering technology such as Nissan Intelligent Mobility, Guidicelli lives with passion and excitement in every phase of his life. Guidicelli is now part of the company's move to propel the brand to greater heights as its storyteller and embodiment of Nissan's daring spirt.
Through the years, Guidicelli has shown his talents in various fields, as a racer, actor, singer, host, and restaurateur. His fast-paced lifestyle began when he started kart racing at just 11 years old. He went on to join local and international races, winning Karter of the Year three times. When he moved on from racing, he became a triathlete and joined the Ironman triathlon events several times.
In 2019, he took his daring and adventurous personality to the next level when he joined the Philippine Army and earned the rank of second lieutenant. He completed the 30-day Scout Ranger training, described as one of the most difficult in the Armed Forces.
Guidicelli's multifaceted talents also led him the entertainment world, where he became an award-winning leading man in numerous films and TV shows, as well as a pop-rock recording artist with a gold album.
Alongside the global reveal of the new brand logo, Nissan recently launched the disruptive Dare the Impossible brand campaign in the Philippines and other markets across the region. This includes a new brand positioning and a bold new digital-first direction under a multi-platform strategy.
"The Dare the Impossible campaign is a brilliant way to further ignite the passion and innovation behind Nissan. In combination with the brand's new look, this attitude is something I can totally relate and live by. I am looking forward to the full experience from the vehicle line-up, including the Nissan Terra, Navarra, Patrol, the 370Z, the fully electric Nissan LEAF, and beyond," says Matteo Guidicelli.
"With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, after sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region," says Atsushi Najima, President and Managing Director for Nissan in the Philippines.