DRIVE TO DISCOVER EXCITEMENT BELONGS TO THE OPEN ROAD
In 2015, Nissan launched “Visit the Philippines, Drive to Discover with Nissan”, a partnership with the Department of Tourism (DOT) through the Tourism Promotions Board to promote the joy and discovery of travel through driving.
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Nissan and TPB champion road travel with “Visit the Philippines, Drive to Discover”
“We believe that the Philippines has a lot to offer with its top destinations and undiscovered spots,” said NPI President Antonio Zara. “By working with the DOT through TBP, we hope to raise awareness on local tourism and the many discoveries waiting to be revealed through road travel.”
Through the program, Nissan aims to inspire adventurers to go on exciting roadtrips with Nissan’s fleet of vehicles, from the all-new NP300 Navara, the NV350 Urvan, the X-trail, the new Almera, Altima, Sylphy and the new Nissan Juke.
Big discoveries with the Nissan Almera: The Higantes Festival
The redesigned Nissan Almera recently made its way to the Higantes Festival, one of the country’s biggest celebrations through a media drive event. Media members enjoyed a colorful drive to Rizal and discovered delicious food, local attractions and the artistry of its people.
“We chose to bring the new Almera to the Higantes festival as a nod to our sedan’s class leading spaciousness,” Zara said. “If the Higantes brings bigness in terms of the festivities, so does our new Almeria when it comes to cabin and trunk space.”
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