Formed by a group of devoted (some might say obsessed) engineers over 30 years ago, NISMO (NISsan MOtorsport) has meant the ultimate in Nissan performance. NISMO offers vehicles inspired by an illustrious motorsport heritage, bringing the race day feeling to your daily drive. From the ultimate crossover, Juke NISMO RS, to the most focused Z car ever offered for the street, 370Z NISMO, to the world’s fastest volume production car around Germany’s legendary Nürburgring Nordschleife racetrack, GT-R NISMO. Each engineered with brilliance, designed with an undeniable edge, and most important, fueled by passion without a redline.
Only four master craftsmen in the world are allowed to hand-assemble a GT-R NISMO engine. Known as Takumi, they are master craftsmen who have perfected their skills over years of painstaking work. Each GT-R NISMO engine is assembled by a single Takumi craftsman, and proudly bears a plaque with his signature. But it’s more than just exceptional skills that goes into the process. As one of the Takumi says, “We put our souls into each engine, hoping to deliver that excitement to customers.”
“By putting our nameplates on GT-R engines, it gives us pressure, but in a positive way - not in becoming nervous, but instead to concentrate. It also keeps us from compromising.”
NISMO accessories let you take your Nissan to the next level, by adding competition bred performance and style.
What happens when you take elite Gran Turismo gamers out of the living room and into the cockpit of Nissan motorsport vehicles? Nissan and Sony held the first GT Academy in 2008 to find out, and since then the program has been defying both common sense and motorsport tradition. The academy finds people who are exceptional at video games and, in a matter of months, helps turn them into professional drivers for Nissan.
Check out every season of the only show that takes gamers from 30 countries and brings them together for a Race Camp at Silverstone, UK in order to turn them into professional racing drivers. Millions apply, only one emerges victorious.